SEO

Photography

Graphics/Writing Pages, Depts seperated?

ABOUT /10 PTS

  • Does it talk about the field you want to go in to, the type of job you want, etc?
    • Does it talk a little bit about who you are, give a glimpse into your personality? Is it memorable?

BLOG /15 PTS
• Did you include a blog?
• Do you have a minimum of one post authored by you?
• Does your post demonstrate your knowledge of the field, industry, etc. you want to go in to?
• Does your post include at least one image?
• Are the posts optimized for SEO (keywords, backlinks, ideal word count, etc.)?

AP/Spelling/Grammar Errors

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J470: DIGITAL PR | PORTFOLIO WEBSITE | CAREER PREP
PERSONAL BRAND /10 PTS
• Can you distinguish the personal brand?
• Is there a consistent tone of voice?
• Is the look/feel of the visuals consistent?
• Can people tell what field you want to go into/what type of job you want?
• Is the use of stock photos minimal and appropriate?
USER EXPERIENCE (UX) /15 PTS
• Are there any broken links?
• Do off-site links take you off the site and open in a new tab?
• Are there call to action (CTA) buttons leading the user through the site?
• Does the site flow make sense? Is it organized and easy to navigate?
• Are your multimedia projects embedded?
• Is the menu easily available?
RESUME /10 PTS
• Is there a page for your resume?
• Does it contain a link to LinkedIn to “see more”?
• Do you provide a downloadable PDF? Does it open up in a new tab before it downloads?
• Is your resume branding in line with your website branding?
PORTFOLIO/WORK /15 PTS
• Did you include a portfolio section?
• Does it contain links to your published pieces?
• Does it contain service-learning projects, pertinent in-class assignments, multimedia projects, etc?
• Did you include a description of each piece? Does it make sense to the user?
• How many pieces did you include? How does this compare to your peers?
ABOUT /10 PTS
• Did you include an about section?
• Does it contain a picture of you?
• Does it talk about your history and qualifications? Does it establish you as an expert?
• Does it talk about the field you want to go in to, the type of job you want, etc?
• Does it talk a little bit about who you are, give a glimpse into your personality? Is it memorable?
• Does it include links to {appropriate} social media so they can find out more about you?

BLOG /15 PTS
• Did you include a blog?
• Do you have a minimum of one post authored by you?
• Does your post demonstrate your knowledge of the field, industry, etc. you want to go in to?
• Does your post include at least one image?
• Are the posts optimized for SEO (keywords, backlinks, ideal word count, etc.)?


CONTACT /10 PTS
• Did you include a contact page?
• Does it have an imbedded form? Does the form work?
• Did you also include your email address in the page copy?
• Did you also include other contact information (phone number, social media)?


SOCIAL MEDIA / 5 PTS
• Did you include a link to your LinkedIn page?
• Did you include links to any other social media properties? Are the links easy to find?
• Are the social media channels you link to updated and appropriate for potential employers to see?
• Are the social media channels you link to public pages?
FOOTER / 5 PTS
• Did you include a footer?
• Does it contain a copyright?
• Did you include your contact information? Social media links?
ABOVE & BEYOND /5 PTS
• Do you have a custom URL?
• Did you include a favicon and custom preview text?
• Does your site contain video design elements?
• Did you include Terms & Conditions in your footer? Do you have a cookies accept button?
• Did you contain extra pages beyond the requirements of this assignment?
• How does your site compare to your peers overall?
DEDUCTIONS
• AP/Spelling/Grammar Errors: -1 point for each error, up to 10 points /-5 PTS
• Submitted Late: -5 points