Public Relations -
Campaign Book
In PR Management & Campaigns, I was tasked with working with a group (Golden Coast PR) to research, plan, implement and evaluate a campaign from start to finish for a Long Beach, CA local non-profit (Urban Community Outreach). This service learning project was a great learning opportunity to create public relations for the non-profit sector, and to piece together the lessons of PR courses to create a whole. Included in the campaign book are: primary and secondary research, mock-ups, situational analysis, SWOT analysis, audience analysis, key insights, campaign concept, goals, objectives, strategies and tactics - along with budget, timeline and evaluation.